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7 Reasons your Business Needs a Mobile Responsive Website

Introduction

Mobile marketing is where it’s at, more people than ever are using smart phones and tablets to search online and if your business website isn’t optimised to perform well on these devices you could be losing business.

Consider these facts!

Over half of internet users use a mobile device to search online
48% of users begin their research with a search engine (Smart Insights)
57% wouldn’t recommend a business with a badly designed mobile website (CMS Report)
88% of users who search for a local business contact them within 24 hours (Nectafy)
40% of mobile internet searches involve local intent (Google Mobile Moments Study)
81% of mobile searches are driven by convenience & speed (Google Mobile Moments Study)
73% of mobile searches result in actions or conversions (Google Mobile Moments Study)

Still, think a mobile responsive website doesn't matter?

Yes, we know a lot of these searches are for local restaurants, travel information and entertainment, but just imagine you are locked out of your home, how do you contact a local locksmith? Your washing machine has flooded your kitchen floor; do you want to wait 10 minutes for your PC to boot up? You're enjoying an evening out and remember it's your parent's anniversary tomorrow, resulting in a search for local florists.


But what is a mobile responsive website?

In plain English, a responsive design means the pages of a website reformat to suit the device they are displayed on, this means that when any content is viewed on either a phone, desktop computer or tablet, the site will remain user-friendly. This is much different from creating a separate mobile site and makes a much more user-friendly experience.

Mobile searches are important for any business big or small and if your website isn't optimised for multiple platforms, you will be losing out to your competitors. Fact!​

Here we have compiled a list of 7 reasons why your business needs a mobile responsive website, Now!

1

Your potential customers are using mobile devices

Over 3/4 of the UK's population own or have access to a Smartphone and they use them for all sorts of reasons, gathering information, social media, shopping; why? because it's easy, it's fast and they can be used anywhere. Studies have found that the mobile device usage has recently overtaken that of desktop computers when it comes to internet searches for products and services. Having a responsive website design allows your business to be found on all types of devices enabling you to reach more potential customers.

2

Improves Ranking

SEO is for many businesses the focus of their online marketing strategy and with good reason, after all, it is what gets you found and stops your website disappearing into a digital black hole. So, how does having a mobile responsive website boost your SEO?

Having a single website and URL is much better for SEO than having a separate mobile site, it will enable you to retain your backlinks, social shares etc, meaning that you can focus your SEO efforts on a single site. It also means that all your links will be directed to that one domain instead of two, which will boost your ranking.​

Even if your business website can be found at the top of the search results, if it isn't optimised for mobile and tablets, bounce-rate will become a huge problem. Google will see a high bounce rate as a sign that you aren't offering relevant information or creating the best user experience, which will lead to a drop, in rankings.

A responsive website design combats this problem by showing the content correctly formatted for that device which ensures visitors receive the information they're looking for – which in turn keeps them on page, lowering your bounce rate and improving your ranking.

​User experience holds a lot of clout with Google and the more they see your business website providing what the consumer wants the higher you will rise in the SERPs.

3

Faster loading time

We are an impatient lot and any business owner who has a website will know that it needs to load quickly in order to be successful. The content of a large complicated website which is designed purely for desktop viewing can take a long time to load on a mobile device and as 40% of users abandon a site that takes more than 3 seconds to load, it stands to reason you want your site to be super-fast.

Mobile responsive websites load much quicker on Smartphones and tablets than desktop websites, therefore increasing the likelihood of potential customers viewing your content, which will result in an increase in conversions.

4

Google recommends RWD (Responsive Website Design)

Anyone involved in digital marketing will tell you that if Google tells you to jump you ask how high, they are the single entity your business needs to impress to be successful online and they love mobile responsive websites. In April 2015, Google made this announcement.

" Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices."

Mobile responsive websites rank better. Fact!

5

Credibility

Having a mobile-friendly website will build credibility not only with your customers but also influencers within your industry. Visitors to your website will encounter a better experience, resulting in them seeing you as a reliable resource for information. Reputation is everything, especially for small local businesses who can’t afford to give potential customers a bad experience –either on or offline. You might offer valuable products or exceptional service but if your website is not designed for multiple platforms your company will lose business to the competition.

More and More websites are becoming optimised for mobile devices, don't get left behind!

6

Easier to share

Source: sharethis.com

Shareability is one of the most important factors of content marketing the more people who share your content, the more people see it, which results in more visitors to your site and hopefully an increase in leads. Not only that but Google notices if you have a lot of people sharing your content which has a positive impact on your SEO, this level of interaction will build better relationships with customers and increase brand awareness. A mobile responsive website that has a single URL is much more likely to be shared than a separate web address.

7

Time and Money

Before mobile responsive websites for businesses became de rigueur, many companies would create a separate dedicated site, especially for mobile devices which, inevitably increased the cost and time spent maintaining both websites as you would need to do so individually. Concentrating on the desktop version would eventually have a negative impact on your ranking, lose potential mobile customers and see a lower ROI. A mobile responsive website can be updated across every variation at once saving both time and money and what business owner doesn't want that?


In the future, all successful websites will be mobile-friendly, so if you want to compete in the digital world, you need to get onboard.

SearchRise Marketing specialise in mobile responsive websites for businesses.

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